identity n. 1.同一,一致;同一性。 2.本体;正身;个性。 3.【逻辑学】同一性。 4.【数学】恒等(式)。 an identity card 身份证,居民证。 an identity disk [tag] (士兵的)证章。 systems suited to its national identity 符合自己民族特点的制度。 national identity 民族面貌。 the principle of identity 【逻辑学】同一律。 establish [prove] one's identity 证明身份。 mistaken [false] identity 认错人。 no matter what their identity 无论什么人。 sink one's identity 隐瞒历史。
Ci ( corporate identity ) includes mi ( mind identity ) , bi ( behavior identity ) and vi ( visual identity ) . it is depended on visual design , logo shape , specifically color etc . to form a corporate visualize drawing market idea , behavior ruler , management characteristic , packaging style , operating ruler and strategy together . after the standardization of corporate name and logo , the information of the corporation could be communicated and spread from the corporation to the whole society 企业形象( corporateidentity , ci )也叫企业识别系统,它包括企业理念识别( mindidentity , mi ) 、企业行为识别( behavioridentity , bi ) 、企业视觉识别( visualidentity , vi )三个部分,是指运用视觉设计手段,通过标志的造型和特定的色彩等表现手法,使企业的经营理念、行为规范、管理特色、产品包装风格、营销准则与策略形成一种整体形象。